Antisemitism has been on a rise in the US — and when it spikes, so do other forms of hate.
Antisemitism isn’t an easy topic to talk about. In fact, the sheer word can spark debates, conflicts, and divide.
How can we bring people together and help them communicate across lines of difference? To find solidarity in our stories across cultures?
The answer is simple: food. Not only is it a cultural connector, but food content soars on social.
Break Bread
We launched with our hero video: a long-form roundtable discussion, establishing what “Break Bread” means.
Featuring Rabbi Angela Buchdahl, Téa Leoni, Hannah Bronfman, and Elon Gold.
Amplifier Outreach
Once we defined “Break Bread,” we boosted awareness on social in partnership with influencers across genres,
like Jake Cohen and Montana Tucker.
Alex Foster (CD), Ty Seecof (ACD Copy), Brandon LaVoie (Director)