During the stressors and fast pace of everyday life, it’s important to cherish, savor and share the real moments in between.
Our parent-centric campaign for MilkPEP aimed to remind consumers that milk is often a part of the real moments in life – grabbing a latte with a friend, mac-and-cheese on your first date, or simply a glass of milk with a cookie.
To deliver this message, we launched a hyper-targeted digital strategy campaign with a flood of content, coverage, and activations.
Hyper-Targeted Social Content
Reminding people of all the recipes and memories that revolve around milk.
Influencer Partnership
We also partnered with Food Network star and influencer, Molly Yeh,
to share some of her real milk stories and recipes.
A.I. POWERED SOCIAL STUDY
And to prove that 'milk love' was real, we commissioned an A.I.-powered Instagram study of posts containing milk to see if we could correlate happiness with the presence of milk.
The results were clear: Milk makes moments happier.