No one feels sexy with allergies. It’s weird but true; so we created a whole campaign around it.

Inspired by traditional perfume ads, we partnered with Meghann Fahy to introduce Astepro as the ultimate get-ready essential for allergy sufferers. So you can get back to feeling sexy, fast.

We even created our own fragrance, La Spontanéité. After all, it’s only natural to spray perfume or cologne to feel sexy before a night on the town. Why should a nasal spray be any different?

Social Content

We teased the launch of our hero spot on social and encouraged fans to enter our giveaway by sharing about a time when allergies kept them from feeling sexy. People were quick to respond:

Results & Awards

  • Awards:

    • Best in Influencer Marketing - MM+M Awards

    • Best Content - PRWeek Healthcare Awards

    • Best Product Launch Campaign on a Brand Budget over $5M - CHPA

  • 1.7+ Billion Earned Impressions

  • 40pts Increase in Purchase Intent

  • 12.8 pts Increase in Message Pull-through

  • 110.6M Video Views

  • 734% Increase in Social Followers

  • 1000+ Giveaway Entries

  • 98.9k+ Campaign Views (paid and organic)

  • 73 Media Placements


Dan West (CD), Kristen Gaerlan (ACD Copy), Steph Piperis (Copy), Alice Kong (Director), Yasara Gunawardena (Photographer)

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